Month: March 2011

‘LIFE AFTER DELL’ a story from a #egfdell survivor



Presented by; Mike Culliney

Life after Dell began for me in late March 2009.I suppose to put this in perspective I must give you a sense of what life was like before, during and after Dell. I worked for Banta Global Turnkey representing the company in the Dell manufacturing facility of EMF3. For eight and a half years this facility played a huge part in my life and sometimes it tended to take over to the detriment of other aspects of my life.

                                         Life before Dell for me consisted of dividing my life between time spent with family, studio time and my involvement with the education system. I trained as a fine art printmaker at Limerick School Of Art And Design qualifying with a bachelor of arts honours degree in 1992. Straight away I was invited back to the college as a visiting lecturer in analytical drawing in the first year department. My week was broken up between two days in the college, 3 days working as a community artist with Limerick Corporation and my own studio work. Towards the end of 1998 the funding for the community arts program was pulled and the program ceased to operate. The hours with the visiting lecturing position started to get less and less. It was time to make a decision. Do I return to education or emigrate? I chose to return to education, receiving a Higher Diploma for art and design teaching in 2000. Returning to education meant that I had to acquire a student loan from the bank and with a lack of employment in the education sector I decided to go into the factories. Hence began, for what I taught would only be 3 months, my life connected to Dell.

                                          As I mentioned the intention was to work for 3 months in the factory to clear a student loan but within this initial 3 month period I recognised the possibility to learn and progress within the company. After 6 months I was offered  a  permanent  position which meant financial security for the first time in my life. One of the huge advantages of working within the Dell complex was the opportunity to be exposed and learn about different cultures and countries. The huge drawback of working there was of course the unsociable hours. We worked a swing shift of a week of nights followed by a week of days. At times we could work from 8am to 8pm and 8pm to 8am. This had a huge effect on my body clock. It took over a year for my body to get back into a regular routine. The benefits of having a regular fulltime position were enormous. These included financial stability, the ability to visit countries that I only dreamt about and the ability to raise the quality of my own life.

                                           All of this came crashing down at the end of March 2009. All though the redundancy package was a softener to the blow, it seemed as if the carpet of security was pulled out from under my feet. Life once again became occupied with problems. Amongst them were the initial problems with the social welfare system and the need to move house for more affordable accommodation. The complete lack of alternative employment forced me back into the art studio. This part of my life had suffered hugely while working with dell and now 2 years later I have reached a level of confidence in my art work that had not existed since before entering the factory. I have now returned to education yet again which is fantastic. I am currently studying Web Promotion For Business which can be followed under #egfdell. At last my brain, my body and my outlook are once again in union. Who knows what tomorrow will bring but at the moment all is good with Mike Culliney.


2 self descriptive words using a sony ericsson xperia x10 as part of the #egfdell investigations

CREATIVE and INNOVATIVE and the oppertunity to test technology

#egfdell global tours the customs house LIMERICK taken with a sony ericsson xperia 10

Out and about with #egfdell global tours.this is part of a media exercise where we went out and about in Limerick city capturing both still and video images of historical sites. The video piece can be viewed on youtube using #egfdell. we also had to create an audioboo spoken piece about our subject which can be accessed on audioboo with #egfdell

Analysis of a sight within a site in conjunction with #egfdell c.s.i.

The most visited image on flickr for this site was “sam the ugliest dog” with the total number of views being 42 today. Compared to the second most visited image which was “pink range rover” at 11 viewings. It was the favourite of 28 views and 26 comments were left. The comments are a very good means of judging user feedback. The main referr of the image is google images at 32 refferals which is 76% of viewings. came in second by referring 4 or 9%. The key words from google images are “ugliest dog” at 17, “irish dog” at 7, “photos of the ugliest dog” at 3 ect.

What info can the analysts at #egfdell HQ determine from your visits to your favorite web site?

I am taking The Journal as a sight that I regulary visit as a test case for this exercise. I return to this site because it gives regular updates of current world news. Because I am a returning visitor to the site the analyst can determine how often I visit the site. They can see what topics or what my brand loyalties are. They can see where I accessed the web page from, who the referrer was. In this case Twitter. They can also determine at what time I accessed their site and did I referr another article on their page to another site.