I am taking The Journal as a sight that I regulary visit as a test case for this exercise. I return to this site because it gives regular updates of current world news. Because I am a returning visitor to the site the analyst can determine how often I visit the site. They can see what topics or what my brand loyalties are. They can see where I accessed the web page from, who the referrer was. In this case Twitter. They can also determine at what time I accessed their site and did I referr another article on their page to another site.